In the late eighties he signed his first record contract with
Spanish label Hispavox under the name Alejandro Magno.
The album Los Chulos Son Pa' Cuidarlos was ignored and
is now a collector's item. In 1991 he became Alejandro Sanz
and signed a contract with Warner Music Latina, the label
with which he has remained. His debut album Viviendo de
Prisa was a number one hit in Spain and catapultated him to
fame. His following 3 albums - Si Tu Me Miras (1993),
Basico (1993) and 3 (1995) - all spawned hit singles and
reached platinum status many times over in Spain. At this
time Alejandro was characterised as a teen idol but his
next album would transcend his core female audience and
change the course of his career.
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